9.30.2009
Microsoft tuperware party, make your own party or and Itunes party
If you create something so bad that it goes viral, That's the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party.
Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout -- launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its new operating system.
People accepted as official launch party hosts will get their own copy of Windows 7 Ultimate Edition, and a chance to win a computer. But unlike the Tupperware model, there will be no literal selling. These parties are more about generating word-of-mouth buzz.
If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? That's the question that journalists and bloggers are asking after watching HostingYourParty, which tells you how to host a Microsoft Windows 7 House Party. Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout -- launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate and help spread the word about its new operating system. People accepted as official launch party hosts will get their own copy of Windows 7 Ultimate Edition, and a chance to win a computer. But unlike the Tupperware model, there will be no literal selling. These parties are more about generating word-of-mouth buzz.Is this something you'd do if you were hoping for a video marketing triumph? see and comment
Malware authors have used Search Engine Optimization (SEO) techniques to mix rogue search results in with legitimate results. For example, one of the rogue links is directly under a MSDN blog entry discussing Microsoft Security Essentials. The rogue redirects are hosted on compromised Web sites, including a Canadian publisher's Web site and the British Travel Health Association.
When a user browses to the compromised Web sites, so long as they have been referred by a search engine, they are redirected to malicious Web sites with domain names such as computer-scanner21 and computervirusscanner31.
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We have had our website up for many years now and it is a niche website. Before no one was really interested in our topic, but now it is becoming more popular, some big websites are copying changing a few words and reposting as their own.
Now in many ways it doesnt worry us because we ahve a lot more information and rank No. 1 for our search terms. This has been for many years.
Should we be worried about duplicate content? Will we be penalised for it? I have read that Google is able to use it's algorythim to see this, does this mean they will be penalised? We don't mind competition as it helps us too, stops us from being lazy
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Connections Solutions for Small Business
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The Best and Worst of Microsoft SharePoint application
| Microsoft® SharePoint® Features: The Best & The Worst | ||
| Expert and Rackspace Hosting go-to-guy for SharePoint, Jeff DeVerter, sheds light on the important things businesses need to think about to successfully deploy this complex application and infrastructure. | ||
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 | Behind the Curtain of a Successful Rich Media Project By: Paul Croteau - Rackspace Solutions Engineer Read Paul's Rich Media Article & Watch His Videos | |||
data protection strategies for your enterprise
| High Performance Data Protection: Forrester Reports | |||
 | Oct 8, 2009 2:00 p.m. Eastern / 11:00 a.m. Pacific Duration: 60 Minutes | ||
Join us at this timely eSeminar and discover:
- New data protection strategies for your enterprise
- Best practices for business continuity
- How WAN optimization changes the game
- How to get better coverage, faster throughput, and cut your costs at the same time
paid inclusion vs paid links Flash Google Analytics Question
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9.29.2009
key metrics and ROI planning and implementation
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How Can I Sell Online Using eCommerce Shopping Cart
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Hi everyone. Welcome to the October 2009 issue of our newsletter - it's a few days early but we've got some exciting new to share with you.
Need an Organization Wide Enterprise Strategy
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|  | Does this sound familiar? You and your team can't successfully execute on a critical project because of existing processes and infrastructure. You know that 2.0 technologies can break through this type of bottleneck and allow you to achieve your goals and align efforts, but you need an organization-wide strategy. Register today and join colleagues facing similar challenges and for a half-day pre-conference tutorial that will provide you with real world problem solving to successfully tackle key issues around relevance and context, scale, road map creation, budgeting, roll out, adoption tactics and more. Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies Monday, November 2 8:45 am ? 12:00 pm Hosts:
Guest speakers to be announced.
Expo Pavilion Meet with dozens of established leaders and fresh new startups in the Expo Pavilion to learn more about the latest tools and technologies ? including some you may not even know you need yet. Hotel & Travel Enterprise 2.0 Conference has negotiated special rates at several hotels. If your plans?to attend the Enterprise 2.0 Conference includ pending the night, we encourage you to book your hotel room as soon as possible. Sponsorship Opportunities Contact Amy Jones at 415-947-6173 to learn more about the full list of available opportunities at Enterprise 2.0 Conference San Francisco.  | |
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Putting the SEO and LPO Together Better Rankings Stem
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Pensions and private funds rescue developers
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9.28.2009
Hotel Marketing News hospitality reservation
Hotels cannot afford to lose lucrative bookings due to online booking ignorance
It is astounding that, despite the current climate, hoteliers are still missing fundamental requirements in terms of the usability and functionality of their website and website booking engine. Even more frighteningly, many hoteliers are missing the vital ingredient that promises to increase their reservations – the capacity for instant online sales! The absence of a web booking engine on your website means that visitors experience a pre-historic process which leaves them unengaged, irresolute, on occasion confused and likely to abandon your website! With hoteliers fiercely competing for relevant website visitors and with the cost of acquiring them ever increasing, it is flummoxing that some hoteliers insist on dragging their heels, sticking with a relic booking model that will not convert traffic into the maximum number of bookings.
In a hospitality index report published recently, it was demonstrated that 40% of website visitors did not complete their booking due to navigation problems. Research also shows that the booking process can take up to 12 clicks. This does not bode well with the 21st century traveler – an effective booking process should rely on a few quick and simple steps. It has been established that the more experienced a customer is, the less likely he is to abandon a booking because he is more familiar with online booking processes. However, many of those booking online are first-time customers with no experience. To lose these customers due to a complex and lengthy process, will have a huge impact on conversion rates; therefore this type of shopper must be catered for.
Hotel websites that do have a web booking engine installed, are not exempt from high abandonment rates. I have seen web booking engines stuck behind vaguely entitled menu bars or behind two or three unnecessary pages, making it hard to find. Again, the customer is relied upon to click around the site to find the online reservations system. The web booking engine must be easily accessible. Ensuring there is an obvious link to the web booking engine, which is clearly titled on the home page, will eliminate any confusion. Moreover, having a "quick book box" on the first page will allow any potential guest to quickly and effortlessly check availability for their travel dates.
There is a plethora of web booking engines available on the market, but they are not all equal in their ability to convert "lookers" into "bookers". The Guest Connect Booking Engine is an example of a web booking engine that has proven to deliver a significantly higher level of reservations. Furthermore, in an independent usability study among consumers Guest Connect received a score of 95 percent, higher than any other similarly tested engines. Extensive market research, hotel customer feedback and technical innovation during the launch period have ensured the Guest Connect web booking engine meets traveler's usability needs. Key features that add value to the booking process for consumers range from multiple language capability to its consistency with the theme of the website. Installation of such a reputable web booking engine enables hoteliers to track all marketing efforts and gain a clear understanding of return on investment for specific advertising initiatives. These statistics are invaluable and easily acquired from the web booking engine data. With more and more room sales happening online, this type of quantifiable process may eventually replace traditional reservation processes, making it crucial that hoteliers come to grips with it.
How can GlobRes Help?
GlobRes is one of the market leaders in the electronic distribution channel Industry and our low-cost GDS distribution to travel agents, IDS distribution to major travel web sites and our state-of-the-art online marketing products will help increase your Hotels RevPar!
Through the GlobRes Central Reservations System and its integrated marketing services, our dedicated team of account managers can support your hotel with:
The Digital Marketing Team at GlobRes is offering a bespoke SEO & social media service including pages on facebook, twitter and myspace for hotels.
GDS connectivity to 650,000 Travel Agents Worldwide
Pegasus IDS connectivity (e.g Travelocity, Expedia, Hotel.de, etc) under the GlobRes Chain Code
3-Step Ajax Booking Engine with integrated dynamic packaging
GlobRes Xpress Channel Manager with HRS, Booking.com and over 20 leading online travel agents
Absolute BAR rate planning tools
GDS Marketing Support
Website design and online marketing services
Channel Management Technology
So if you are interested in saving money -- and increasing your room occupancy rate then complete our online form and we'll send you more information.
Best Practices for Managing Database Workloads
| Leveraging Dell | EMC CX4 with Enterprise Flash Drives for Oracle Deployments | ||||
 | Sep 29, 2009 12:00 p.m. Eastern / 9:00 a.m. Pacific Duration: 60 Minutes | |||
In this discussion we'll share best practices and use cases for managing database workloads that can enable you to leverage the core of your business applications.
Join us for this free Webinar and discover ways you can:
- Increase relational database performance
- Minimize your storage power consumption and footprint
- Significantly reduce your total cost of ownership
- Alleviate growing data center constraints
REGISTER TODAY >>
 Register and Attend For A Chance To Win Blu-ray Disc Player VIEW CONTEST RULES >> REGISTER FOR EVENT >> |
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9.26.2009
Marketing Tips Report IMC Subscribe
Are we right? Good!
Because we're EQUALLY committed to helping you do it (in fact, our mission is to create more success stories on the Internet than any other company)!
So over the next 10 days, we'll be giving a small group of our subscribers the opportunity to work with our team, to dramatically accelerate the speed you start making real profits on the Internet.
Would you like to be one of them?
No, we're not pitching a training manual, DVD, or teleconference here!
We quite literally mean that members of our in-house team of Internet marketing experts will work with you, one-on-one, to show you the most direct route from where you are today, to a money-making Internet business.
To qualify for this help from our "real-world" experts, you just need to be truly committed to being successful on the Internet. We'd rather not spend a lot of time training people who'll never do a THING with all of the techniques and strategies we're going to show you.
So if you're willing to do what it takes, and are ready to make the investment, come by and let us know .
When you do, you'll find more details on the qualification process to be part of this elite group of future Internet success stories.
To your success,
The Internet Marketing Center Team
Learn To Create Killer Websites Web Design
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Competitors at the SEO search engine Game
by Erin Emmerson
The recent release of the free first issue of our new StartUp online success guide generated a flood of positive comments!
Thanks... we're really glad you like it.
But one reader, Joseph, had a question for us, based on the article on how to optimize your site for Bing, Microsoft's new search engine:
Why should I be placing my best keywords in my title tags so that my competition can easily see them and use it for themselves? Isn't it better to use my "best" keywords on my off page optimization efforts and other somewhat lower quality general keywords in my title tags instead?
Well, Joseph, since this question occurred to you, I'm guessing it has probably occurred to other people as well. So I shared your question with Geoff D., one of our top in-house marketing experts, and here's how he responded:
Not putting your best keywords in your title tags because you're afraid someone will find them?
That would be like owning a coffee shop and not wanting to put up a sign out front saying, "coffee" because you don't want your competitors to know what you sold! ... It's like cutting off your nose to spite your face.
If you want to rank for keywords, you've got to USE them
When you market a business on the Internet, many of your efforts are completely transparent.
For example, all your competitors need to do to discover your search optimization efforts is go to the "View" option in your browser and click on "Page Source" (if you use Firefox) or "Source" (if you use Internet Explorer) and they will gain access to the entire HTML architecture of your site.
Of course, the flip side is also true... if you want to see what your competitors are doing with their keywords, all you need to do is take a look under the hood at their HTML source code.
And we recommend you do just that -- you might get some fresh ideas on how to strategically use keywords on your own site.
Content is your trump card
So, if you and your competitors are all playing the SEO game with your cards face up on the table, how can you ever possibly get the edge on them?
I asked Geoff, and here's what he said: "Content! You need more content, better content, and fresher content -- that's how you win with the search engines."
All of the optimization tricks we teach you -- such as putting your keywords in your title tags, in your content, in your image alt tags -- these are common SEO ploys that Google can easily identify. And even though these are all "white hat" strategies that won't get you penalized, Google doesn't really want to award website owners with a great ranking just because they know how to rig their sites to rank well with the search engines.
What Google does want is to reward website owners who offer lots of valuable content to their visitors -- and the tech wizards at the world's most powerful search engine are constantly fine-tuning the algorithms to focus more on the depth and quality of a site's content.
So the way to make sure you give the search engines -- and your visitors! -- what they're looking for is to offers lots of free valuable information.
... And the easiest way to do this is to add a blog to your site and update it at least three times a week with information that will benefit your visitors. (And if you can include your top keywords in your blog content, even better!)
The Future of Search
In the next issue of StartUp, we'll be taking a closer look at what the future of search is going to look like.
(Hint: does the term "latent semantic indexing" mean anything to you? We'll break it down in layman's terms and explain exactly what you need to do to make sure the increased focus on "semantics" actually HELPS your ranking.)
Plus, we'll also feature a short video that explains how to make sense of your keywords so you can use them more effectively.
Conferencing Technologies Expenses & Driving Efficiency
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B2B maximizing your ROI
Find out how branding and B2B search marketing are linked and can work together to improve your ROI.
Get 5 simple but effective tips with our whitepaper, "Building B2B Brands with Search Marketing".
For more expert insights on B2B online marketing, check out our library of whitepapers.
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How to get traffic from search engines improve your site
- Proven Results: Our team consistently places clients' websites within the top results pages on Google and Yahoo. Let us apply our proven methods to your campaigns today!
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Search engine marketing (SEM) is a powerful, low-cost and profitable direct marketing channel for your business to reach over 70 million potential customers worldwide.
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A clearly designed and professionally implemented SEM strategy reduces your marketing costs by targeting qualified customers at exactly the moment when they're searching for the products or services you offer.
The Key to a Smarter Generation for the business organization
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