10.29.2009
Transforming Storage & Data Protection
|
10.28.2009
BigCommerce launch event in Austin Texas on Nov 11th
You'll get to meet the Interspire team, see a demo of BigCommerce, learn more about our reseller program, network with like-minded individuals and most importantly have a great time. Oh, and there's complimentary food and drink too.
The launch event is on Nov 11th from 5pm-7pm at Union Park in Austin, Texas. It costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:
The launch event costs nothing to attend but spaces are limited, so please click the link below to reserve your spot now:
We look forward to seeing you there!
The BigCommerce team
1-888-699-8911
10.26.2009
Webinar Grow Your Email Opt-in List email marketing
FREE WEBINAR Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even! Join us for this live Webinar And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists - including ways to leverage the marketing you're already doing to get better results. She'll cover the three "layers" of successful list building efforts:
You'll also learn tips, tricks and best practices to get your list on an upward trajectory - and all of it will be demonstrated through tangible, real-world examples. As a special bonus, all Webinar attendees will receive a free copy of the Lyris Bionic List Builder How-to Guide - a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.
REGISTER NOW for this informative Webinar. Send form below if you want emailmarketing service or visit www.promosmx.com | ||||
10.23.2009
Moving to Dynamic Infrastructure on IT Business
| ||||||
Moving to Dynamic Infrastructure Oct 29, 2009 at 4:00 PM ET / 1:00 PM PT As smarter technologies drive the success and growth of an organization and bring many new benefits to its customers and end-users, it becomes essential that the value IT delivers does not become limited due to static, hard-to-change infrastructure. Join us for this informative event, which will detail some of the key best practices that are necessary to drive your organization's dynamic infrastructure initiative that will be essential to responding to demands in real time and at the speed of business. Collaboration is the Key Nov 10, 2009 at at 4:00 PM ET / 1:00 PM PT One of the hallmarks of application and business system excellence is a strong, comprehensive sharing of information to make these processes hum. However, too many of the IT systems that support these processes just don't have the kind of collaborative element that's needed to make these systems run efficiently. From simply sharing information, to linking disparate contributors, to tracking information and making it available -- they simply come up short. Attend this event and learn from the experts how you can improve collaboration within your enterprise so as to drive business results. Not All Virtualization Solutions Are Created Equal Nov 19, 2009 at 4:00 PM ET / 1:00 PM PT You've heard all about the benefits and savings that come from virtualization, and it seems that every IT vendor has an offering in this arena. However, all of these solutions are not nearly identical, and some will give you far more than others. Register now and learn what makes the differences between average virtualization offerings and world-class solutions. Energy Efficiency Data You Just Can't Ignore Dec 10, 2009 at 4:00 PM ET / 1:00 PM PT Green computing is a key IT initiative these days. But too often, it's proposed solely as a "good thing to do," and not detailed with the tangible cost-saving benefits that it can bring to your organization. Join us for this informative event and see what the status quo is costing you. You'll find out from green IT experts how energy efficiency is more than just about servers, and how it needs to encompass your whole data center strategy. REGISTER TODAY >> | ||||||
|
Plan your holiday email marketing now
Our lead article this month is all about not abusing customer trust during the holidays, and it was written by Eric Groves, our Senior Vice President of Global Market Development. Eric wrote the book on email marketing. Literally. His recent release, The Constant Contact Guide to Email Marketing, is now in stores and it's a must-read for anyone looking to build stronger customer relationships. Click here for more information, and to read an excerpt from the first chapter.
After you've read Eric's article and the two that follow, I hope you'll take this quick survey to let me know what you thought of the issue. I'd also like to know what topics you'd like to see covered in future issues so I can make this newsletter even better.
Our apologies for the delay in getting this issue to you. Wishing you much success,
Martin Lieberman
Managing Editor
Trust Me
Give customers the gift of respect ... and don't forget your neighbors
Everyone knows a story about a coworker who made a fool of himself at a company holiday party. All the excitement and high spirits turned that well-meaning celebrant into a loud-mouthed, in-your-face pariah. No one wanted to engage with this person, and colleagues began to flow toward the exit sign.
Some big-box retailers were like that "crazy office-party crasher" last holiday season as they bombarded customers with promotional emails. As the weeks wore on and their attempts became more desperate, they ratcheted up their markdowns and their email frequency, sending out 40%, 50%, and 60% off promotions almost daily. By January, they were practically giving stuff away.
Excessive holiday email isn't just bad behavior it shows a lack of strategy, and it's ineffective.
It's the Time of the Season
The dos and don'ts of nonprofit email marketing for the holidays
Many people may cringe at the notion of getting ready for the year-end holidays when Halloween hasn't even passed, but if you're a nonprofit organization gearing up for donation drives and holiday events, now is the time to get cooking on your email marketing plans.
Some organizations may be holding off on plans to ask for donations or host events so as to not conflict with holiday budgets in a weak economy. But for those of you who are going ahead with your galas and donation drives, it is vitally important to nail your message and delivery to supporters and constituents.
Some advice to those building their holiday campaigns: Keep the message short and on point. That's obvious. But here are seven other things you'll want to think about as you ready yourself to engage your supporters.
Windows 7 operating system Share use report
Net Market Share
|
Partner Focus - EVO Media Group
|
10.22.2009
how Google and Bing will be integrating its Twitter and Facebook results
Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.
Google and Microsoft have both inked deals with Twitter, and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.
Google's Marissa Mayer says, "We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
Do you spend anytime trying to be found in real-time searches?
A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement
I Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."
That said, we don't know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing's Social Search team.
How to Stretch the Budget to Get the Max Application Development & Delivery
| ||||||||
Escalating maintenance and development costs are eating up your IT budget, yet to stay competitive you must continue to recruit and retain the talented staff required to bridge the gap between the legacy world and the newer worlds of Web services, Java and .Net. But how do you do it when you can no longer afford siloed IT teams spread across the enterprise using incompatible processes, technologies and infrastructure? Join us for this complimentary webcast where we'll discuss effective ways to meet your specific needs - from staff productivity to data warehousing to security and application development - and ways to drive down costs while optimizing performance. | ||||||||
|
Get Your Site found locally on search engines
| ||||||||
|
10.20.2009
How SHOULD Employees Use Social Media?
Negative keyword lists are a growing strategy for pay-per-click ad...
The Premier Event for Search Engine
Marketing & Optimization - Register Now
Tuesday, October 20, 2009
Balance Out the Can't with the Can
A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We've seen quite a few news stories in recent months about social media policies coming to light. We've seen the topic discussed with regards to the news industry, sports leagues, and more recently, movie studios.
Fears exist. Questions. "How are my employees going to screw things up out there?" The result often ends up coming in the form of strict social media policies that severely limit interactions and engagement. "Here are the things that you can't do."
What fears do you have involving employee social media use? Share your thoughts.
In many cases, these rules are very justified. Amber Naslund made a very good point in an interview with WebProNews at BlogWorld this past weekend though. If you're going to give employees guidelines and tell them how they should not be using social media, you should try balancing that by giving them some ways that they should use it.
In the long run it comes down to what your goals are for social media use, and those goals should influence your policies. When you figure your goals out, you should be able to figure out how you want employees to proceed.
You should also use those goals to influence the tools you use to accomplish them. Wasted time is one of the most common reasons companies prohibit employee social media use. Wasted time can be minimized when you plan for specific goals. There are tons of social networks and related tools available, but that doesn't mean that you have to use them all. Try to determine which ones will most effectively help you accomplish what you are trying to do, whether that be push out information, drive traffic, provide customer service, etc.
When you can clearly establish your goals and the tools you want to use to accomplish them, it should be easier to clearly tell employees what they can be doing with those tools to help accomplish those goals. If you've picked a tool, you must have a reason for doing so. Share that reason in the policy. Make employees understand. "If you CAN use this tool this way, we CAN meet our goal of ____."
If this sounds vague, that's because different industries have different goals. Different businesses within the same industry have different goals.
What are your goals for business social media? Discuss here.
Was this article interesting?
Comment Now... Subscribe to our Newsfeed
About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237
Cut Costs by Cleaning Up Clutter
"Spring Cleaning" Your Data Center - Lower Costs, Improved Performance & Reliability | ||||
Oct 26, 2009 2:00 p.m. Eastern/ 11:00 a.m. Pacific Duration: 60 Minutes |
In this eSeminar you'll learn how to maximize your results as we discuss:
- True cleaning versus just moving things around
- How to assess and manage old information
- Building policies for disposition of old information
- Building data back up and protection strategies based on this "cleaning"
Webinar: How to Search Engine Optimize Your News Release
Incorporating keywords and search terms on your website is a smart way to drive traffic to your site. However, using online news releases to promote your company while making sure that every release includes those same keywords and search terms is genius!
Register today for PRWeb's monthly webinar, "How to Search Engine Optimize Your Online News Releases"and get helpful tips on how to use your news releases to drive more business to your website.
During this webinar you will learn:
- Where you should place your keywords within your release to optimize visibility and reach your prospects
- Helpful SEO best practices that will set your news apart from your competitors
- Why using helpful links in your news releases are crucial to increasing awareness
If you're still trying to figure out how online news releases and SEO can help your business, you can't afford to miss this webinar!
Due to the high demand for this webinar, seating is limited. Please register only if you can attend by selecting an event date.
Submit to 49 Newly Added Directories with Directory Maximizer
Submit your site(s) to these newly added directories,
Order immediately and get an instant 15% Patronage discount when you submit to the Paid Directories on our list!
Our lists at Social Maximizer have also been updated with more quality Social Bookmarking Sites, so do submit to them as well and attract traffic to your site like never before! You don't have to create a new account to use this service, just login with your existing Directory Maximizer account.
Maximizer E-Services Pvt. Ltd.
38/5 Coles Rd, 2nd Floor, Frazer Town, Bangalore - 5, Karnataka, India
Webinar: How to Use News to Drive Social Media Campaigns
How to Use Online News Releases to Drive Social Media Campaigns Tuesday, August 18, 2009 | ||
Featured Guest Speakers: Ed Adams Harry Brooks | Today, with the overwhelming volume of communication your prospects, customers and the media receive your messages run the risk of getting lost or worse yet, being completely ignored. How can you break through the noise to get their attention? Social media can help - especially with its unique ability to cut through filters and directly reach your brand's key audiences. Register today for this webinar and learn from industry experts Ed Adams, Public Affairs Manager at E.I. du Pont de Nemours and Company, Inc. and Harry Brooks, Owner of Search First Internet Marketing, as they share ways you can use the power of the online news release to share your news online and reach your prospects. You will learn how to:
Register for this webinar today and learn how you can use online news release to drive social media campaigns! | |
|
10.19.2009
Ensuring Satisfied Customers and a Thriving Business
|
More Functionality Website Demo
| ||||||||||||||
What if you could... | ||||||||||||||
|
10.18.2009
Key Perspectives Blogger Guidelines Balancing Blogs And Twitter
Chris Crum | Staff Writer
From Bloggers, PayPerPost, a Lawyer, and the IAB
An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech.
»» What are your thoughts on the FTC guidelines? Discuss here.
The IAB says the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades. In an open letter to FTC Chairman Jon Leibowitz, Randall Rothenberg, the President and CEO of the IAB, called the FTC's distinction between offline media and online media, "constitutionally dubious."
Randall Rothenberg"What concerns us the most in these revisions is that the Internet, the cheapest, most widely accessible communications medium ever invented, would have less freedom than other media," he said. "These revisions are punitive to the online world and unfairly distinquish between the same speech, based on the medium in which it is delivered. The practices have long been afforded strong First Amendment protections in traditional media outlets, but the Commission is saying that the same speech deserves fewer Constitutional protections online. I urge the Commission to retract the current set of Guides and to commence a fair and open process in order to develop a roadmap by which responsible online actors can engage with consumers and continue to provide the invaluable content and services that have so transformed people's lives."
Rothenberg's letter can be read here in its entirety. The FTC's guidelines are set to go into effect at the beginning of December.
WebProNews attended a keynote at the BlogWorld Expo this week, which dealt with the FTC's forthcoming regulations. Among the speakers were Ted Murphy, CEO of the controversial IZEA, the company known for PayPerPost and sponsored tweeting, Wendy Piersall of Sparkplugging.com, Jennifer Leggio, a blogger for ZDNet and Lisa Rotkin, an attorney from LA. Interestingly, about 60% of people in the room were for sponsored tweets, with very few indicating that they were against it.
Rotkin says the guidelines clarify the definition of endorsement, and that the FTC believes it has to be authenticated. She says that the blogger is as much liable as the advertiser, although recent comments from the FTC indicate that they are more concerned with the advertisers. She notes that bloggers would have to disclose relationships, but points out that there's a gray area in how to disclose.
Balancing Blogs And Twitter
1. Access
2. Incentive
3. Thank you
4. Product demo
5. Advertorial
6. Paid Reviews
7. Junket
8. Payola
Rotkin says that sponsored posts aren't right for everyone, but in some cases they are appropriate. However, she believes that bloggers aren't looking at the long term.
Piersall says that people are able to disclose very well, and there are consequences if they do it wrong. She notes that she has no control over people's perceptions, whether she is being sponsored or not.
Murphy, who was wearing a shirt that said "I heart the FTC" said his company has been under a lot of attack because they monetize people.
Leggio says being a popular social media/blogger person is different than being a celebrity. She says sponsored blogging doesn't help relationships. "Do you want a spokesmodel or a thought leader?" she asked.
The character limit of Twitter is a subject that is often brought up in the FTC regulations discussion. How do you disclose on Twitter? Jeremiah Owyang, who moderated the session, doesn't think a hashtag like #ad is enough. Murphy thinks having "tools for disclosure" is the only way. It's unclear what these tools are exactly.
Signup for free newsletters: http://www.ientry.com/page/newsletters
10.16.2009
Windows Migration Application
| ||||||||
You need to increase the manageability of your IT infrastructure and boost employee productivity, all while reducing help desk costs. Join us to hear firsthand how CDW, a leading provider of technology solutions for business, government and education, overcame those same challenges in its organization. an interactive 1-hour webcast and discover how to:
Also, bring your questions for our panel of experts to address during a live Q&A following the presentation! |
Marketing How to Get More Done in the same time
|
Feature Article How to Obliterate the #1 Obstacle to Success Feeling like you can never find the time to get things done? Listen to this one-hour interview in which best-selling author and time management genius Brian Tracy tells you how to get more done with the time you've got. Industry News The Future of Search Sure, search is all about keywords NOW... but will they still matter in the future? And are you prepared for the huge changes to come? Traffic Report So You Have Keywords... Now What? You've done your research and have a huge list of keywords... But do you know what they mean? We'll show you how to "cluster" your results so your top potential niches jump out! Hot Niche Report Here's a Great Niche-Finding Trick -- Look for What People DON'T Want! How we put a negative twist on our niche-finding technique and found a cache of keywords with good traffic and low cost-per-click rates. Case Study YarnMarket.com YarnMarket.com has grown to five sites in six years by using these free tools to unravel what its niche market of knitting fanatics is thinking about... Product Review Our Favorite Hosting Providers Sit in on a chat with our team of expert online business builders as they talk about their favorite hosting providers... and discover the one thing you NEED to know if you're planning to use WordPress to build your site. |
10.15.2009
Roadmap for Remotely Supporting a Mobile Workforce
| ||||||
Dear Technology Professional, With your increasingly mobile work force comes increasing challenges you face to provide reliable, fast, tech support while managing costs and productivity. So, how do you keep your mobile workers humming along, no matter where they are? Join us for a free, interactive eSeminar where our panel of experts will share proven strategies for delivering reliable and cost-effective remote support for 2010 and beyond. Also, bring your own questions and we'll answer them too in our live Q&A. Attend this interactive webinar and learn how to:
|
How to Sharpen keynotes workshops bootcamps
|
10.14.2009
Slash Backup Windows Improve reliability
| ||||||||
Your data backup and recovery demands are increasing, yet with today's economy you have less budget and resources to work with. Join a panel of top IT professionals to learn first-hand how they dramatically improved backup times and reliability while also reducing operational burdens, improving IT staff productivity and cutting costs. Bring your questions for an interactive discussion and learn how to:
| ||||||||
Flash templates CMS video
September 09 MyTemplateStorage Report |
Here comes our monthly September report of the most important events we have come through this month - one of the most expected by you and us being of course the launch of Flash CMS Templates on Oct 06, 2009 - that has without any doubt become an amazing addition to the collection of affiliate stores templates since these catchy designs come aslo supplied with making flash content easy to edit and feature-rich Flash CMS (we have presented the Flash CMS features and the new designs to browse on the video presentation page) . The new Flash CMS Templates produced exclusively for this CMS are now available for galleries as type 36 and for you to start referring your visitors to browse the new Flash designs on TemplateMonster we have also created several Flash CMS banners that you can now find in the banner section of Affiliate Tools on your account. As we are also adding the Flash CMS from flashmoto.com as a separate product starting from Nov 04, 2009 - so by this time we are planning the start of the new Flash CMS affiliate project - similar to those that already exist within the basic affiliate program - the Flash CMS project will enable you to offer the new revolutionary Flash CMS to your customers and get 20% affiliate commission for each product the regular price for which is going to be $199.
With best wishes to you all, |
10.13.2009
Pay Per Click Summit Chicago pay-per-click campaigns on Google AdWords
:: Pay Per Click Summit Chicago :: | ||
Dear Pay-Per-Click Advertiser, The Early Bird registration deadline for the Pay-Per-Click Summit in Chicago has been extended and now expires on October 15th. Register now or you'll miss out on:
By attending the Pay-Per-Click Summits this year, you'll get in on the most comprehensive event available for pay-per-click advertisers. Get up-to-speed on the latest trends and how to apply them whether you're new to pay-per-click advertising or experienced
a small organization or major brand advertiser
B2B or B2C. Make plans now to join us for two days packed with panels, keynotes, Q & A sessions and workshops, plus: 20 sessions covering today's Hottest Topics:
2 focused tracks allow you to customize your experience. Pick one specific track or choose the individual sessions that meet your needs:
Direct access to speakers who are industry leaders:
Two Comprehensive "How To" Resource Manuals - one for each day of the summit covering all the workshop content, tips and best practices Exclusive Case Studies - describe the successes, failures and lessons learned of practitioners from real B2B and B2C operations Networking - with industry experts and colleagues who speak your language and share your problems. Solution Providers meet and discuss your unique challenges with leading search engine vendors in a no-pressure environment See you in Chicago, November 4 & 5! Sincerely, Mary O'Brien
| ||
Should You Attend? The answer is yes if you are a: Webmaster Website Owner Web Marketer Search Engine Marketer Internet Consultant or Strategist CEO, CMO or Marketing Executive Brand Manager Ad Executive AM or AE Media Director, Buyer, Planner Product Manager Solution Provider Creative Director Etailer or Retailer Learn all about: Google AdWords Microsoft Bing Yahoo ... and all the smaller engines! | ||
Other Locations | ||
This is the last PPC Summit in 2009
| ||
Social media will not replace email social media will not replace search
By Chris Crum
"We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we used to use the Internet-logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun."
Correct me if I'm wrong, but don't all social networks also require logging on to use? Sure, you can set them up to remember your info so you don't have to log-in every time, but the same could be said for most email services. That's beside the point though.
It's fun to look at how communication has evolved, and it's easy to declare the old medium dead (although to be fair, Vascellaro didn't exactly go that far). It's just not the case.
Webinar: Measuring the Success of Your Online News Releases
Measuring the Success of Your Online News Releases Wednesday, October 21, 2009 | ||
Featured Guest Speaker: Greg Jarboe, | If you're still lugging a clip book around to demonstrate that your online news programs are successful, you might want to bring your strategy into the 21st century. With so many marketing channels available today blogs, social media, SEO, and RSS feeds you can't continue to rely on measurement tools like press clippings. Join guest speaker Greg Jarboe, president and co-founder of SEO-PR for an hour long webinar on Measuring the Success of Your Online News Releases. Learn how you can:
Register for this webinar today - you don't want to miss it! |
Attend ITs Leading Event: Increase Revenue and Productivity
|
Crossing Launches Social Media App For iPhone
The app works by scanning the most active social media networks for a keyword or phrase, and returns a real-time snapshot of what is being said.
Users enter a search term on an interface, and the most current conversations from the various social media sites are returned. Say What? displays the most recent conversations in aggregate, so users don't have to search social networks or blogs with a mobile browser.
Users have the option of finding out more on a particular topic, and a search his saved so they can receive updates for their regularly-searched terms.
"iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is real-time and relevant," said Rachel Pasqua, director of mobile strategy, iCrossing.
By Mike Sachoff
10.12.2009
Mexican Travel Videos online
www.cancuncd.com is now offering a travel videos addition where travelers could go to find a large selection of Mexican travel videos to help them plan and look forward to an upcoming vacation.
www.cancuncd.com www.rivieramaya.info as part of Mexican Travel Company www.elitours.com is now offering a travel videos in www.mexicotraveltv.com addition where travelers could go to find a large selection of travel videos http://www.rivieramaya.info to help them plan and look forward to an upcoming vacation. Travel Videos just make sense if you're planning a vacation, as they can help you be more prepared, research countries, cities, regions, restaurants, hotels, airline travel experiences
Also it allows the family to look forward more to the upcoming trip as well as increase your children's understanding of the destinations that you will visit.
www.cancuncd.com is a mexican caribbean online travel reservation Portal designed to save time and money. Visitors to www.cancuncd.com and associated sites www.rivieramaya.info can shop Securely 24/7 for the best possible deals on Hotel Rooms , Vacation Packages , Car Rentals , Cruises and travel Activities . Travelers can select from over thousand of hotels and resorts worldwide, all leading rental car companies, all major cruise lines and hundreds of traditional and low-budget airlines to book travel services instantly and securely.
The www.cancuncd.com hotel booking engine offers the high quality of over 200 major hotel brands in Riviera maya Cancun Cozumel and main mexican destinations at discounted rates and features full color hotel brochures and interactive mapping. Our powerful hotel engine provides the widest selection of hotel accommodations throughout the world.
This technology connects directly to the central reservations systems of hotels worldwide, resulting in better rate and room descriptions, and in many cases, a greater variety of rates. This arrangement translates into considerable savings.
*videos are hosted by youtube.com
10.10.2009
Chicago SES Advisory Board and Search Engine
SES Chicago is organized and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering PPC management, keyword research, Search Engine Optimization (SEO), social media, local, mobile, link building, duplicate content, video optimization and usability, while offering high-level strategy, keynotes, an exhibit floor, networking events and more.
Get Search Smart:
Learn how search engines rank web pages and optimize yours to out-rank competitors
Discover new methods of link building to keep your brand in front of your customers
Increase traffic via organic listings and avoid "spam" penalties
Optimize and rank better with pay-per-click campaigns
Improve user experience and increase conversions by testing and tuning landing pages
Track performance and maximize ROI using free and paid analytics software
Network with peers and experts to learn the latest tips and trends
Search Fundamentals Track
Introduction to Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain "natural" or "organic" traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.
Solo presentation by:
Dr. Ralph Wilson, Found and Editor-in-Chief, Web Marketing Today®
Blended Search Results Track
Mixed Media SERPs
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new "blended" search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the "second click" on web properties owned by themselves? How popular are the new blended search results with users?
Analytics, Conversion & Attribution Track
Search Analytics
Cut to the chase! Use analytics tools to get the specific answers you need about your search marketing campaign's economic performance, your users' on-site behaviors, and how to look for major red flags in traffic patterns. This slate of experts will keep you focused rather than poring through hundreds of pages of meaningless statistics.
Speakers:
Jim Sterne, Chairman, Web Analytics Association
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Dennis R. Mortensen, Director of Data Insights, Yahoo!
The State of Search Track
Search Industry Today
The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, is search gaining a larger share of advertising revenues or is search generally or at least across some categories, too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and how we got to where we are today.
Search on the Edge Track
Search: A Real Time Paradigm?
Search engines strive to have the most up-to-date content on the web, indexed and ready for display to searchers. They are moving towards that goal quickly, showing fresh, instant content higher in the blended search results. Google has created 'show options' which includes pages crawled in the last 24 hours and forum/review results. Others like Twitter, Facebook and LinkedIn are indexing instant submissions and making them highly visible in search results. Fresh content is a high priority for search marketers and advertisers to create and optimize.
How can you ensure that your products and services are highly visible in this new search arena? Communities, forums, status messages, breaking news, groups and other methods are in the conversation. These experts know how to take you there and will suggest the best ways to become visible.
Search Fundamentals Track
Keyword Research
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.
Solo Presentation by:
Christine Churchill, President, KeyRelevance
Blended Search Results Track
YouTube & Video Optimization
Online video marketing is crucial in today's marketplace. More than 158 million Americans watched an average of 8.3 hours of online video during July 2009. That's more viewers than the 151.6 million Americans who watched Super Bowl XLIII, which reached the largest television audience in U.S. history. This solo presentation by the author of "YouTube and Video Marketing: An Hour a Day" will provide you with proven, practical guidelines for developing and implementing video marketing for your organization.
Solo Presentation by:
Greg Jarboe, President & Co-Founder, SEO-PR
Analytics, Conversion & Attribution Track
How to Turn Your Web Analytics Into a Money-Making Machine
You tagged your website with analytics. You may even login to check your stats or get them emailed to you. What does it all mean? How do you find anything useful in the endless amounts of data provided? How do you turn those reports into insight and action? In this session, each panelist will provide you with 3 solid tips to make money from your web analytics and answer questions about everything you've wanted to know about web analytics but were afraid to ask.
Speakers:
Bryan Eisenberg, SES Advisory Board and New York Times Bestselling Author, bryaneisenberg.com
Jim Sterne, Chairman, Web Analytics Association
Phil Mui, Product Manager, Google
The State of Search Track
Search: Where to Next?
It's been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry insiders. Join us for an illuminating discussion as we peek into the next generation of digital marketing and predict what search might look like in the following five to ten years. What should be on your search radar for 2010 and beyond? Does the key to the future of search lie in personalization? Do social networks herald the end of search? Certain industry pundits have even been heard to say that SEO is dead. The future is coming. Are you ready for it?
Speaker:
Eli Goodman, Search Evangelist, comScore, Inc.
Search on the Edge Track
New Exporters: How Search Marketing Can Be Used to Build Overseas Trade
The global markets offer rich pickings for many US firms who haven't yet dipped a toe in the water! This panel will explain how to identify export opportunities using keyword research and how to exploit them using either search engine optimization or pay per click. It will answer questions such as:
How to decide where to target
Using testing to minimize roll-out risks
How much do you need to do to be effective?
Which languages? Can you use English?
Getting paid
Speakers:
Andy Atkins-Krüger, Managing Director, WebCertain Global Ltd
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Jim Matheson, Senior Director, Online Marketing, SuccessFactors
Top Ways to Increase Productivity and Cut Costs
| ||||||
Your data backup and recovery demands are increasing, yet with today's economy you have less budget and resources to work with. Join a panel of top IT professionals to learn first-hand how they dramatically improved backup times and reliability while also reducing operational burdens, improving IT staff productivity and cutting costs. Bring your questions for an interactive discussion and learn how to:
|
New Livestream Video Player Channel Video Page Broadcast Mogulus
| |||||||||||
| |||||||||||
Responding to Demands with a Dynamic Infrastructure
|
10.09.2009
Proven Techniques to Double Your Company Sales
"The Edge of Success" reveals all the secrets. And right now you can download a copy... absolutely free! Inside this valuable book, you will learn:
Take the time to download this free book today, and see what it can do for you and your business! Sincerely, Clate Mask President, Infusionsoft P.S. This book will only be free for a limited time. Don't delay, download now and start filling your bank account with all that extra income! |
10.08.2009
Tips to get traffic to video sites improve performance
A Video Checklist for More Traffic and More Video Views There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics. Do you have trouble getting the performance you want out of your video efforts? Discuss here. The tips are all aimed at making your online video efforts more successful by optimizing them for search engine performance and ultimately driving more views and traffic back to your site. So, here they are in no particular order: 1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords. 2. Offer multiple formats (e.g. mov, mpeg, mp4, flv). 3. Include keywords (and the word "video") in the filename. 4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs). 5. Include contextually related links to articles and other videos on the page. 6. Post captions and/or abstracts as additional relevant on-page content. 7. Use Unique URLs. 8. Use one video per URL. 9. Use embedded players rather than pop-ups or links to files. 10. Create nav links to the video content. 11. Place video files in one central directory called "videos" off the root of your folder structure. 12. Enable comments. 13. Include social bookmarking tools. 14. Allow visitors to subscribe to your videos. 15. Let viewers grab your embed code - easily (with a link). 16. Remember internal linking (consider site-wide links in your page footer). 17. Distribute your video to the top video search sharing sites. 18. Include titles, descriptions & keywords on YouTube, etc. 19. Create a video site map with a mRSS feed. 20. Control associated page text to optimize for search engines. 21. Control the player (which may drive future video SEO). 22. Shorter videos are better. 23. Don't spend a fortune. 24. Include end slates with URLs. 25. Drive people back to your site. 26. Thumbnail images matter. 27. Look for new opportunities for video placement (think about things like Google's product search). 28. Figure out what keyword phrase is most relevant (and winnable) for your video. 29. Look into including videos in Google Place Pages. 30. Set up a Google video XML sitemap. 31. Use tools like Tubemogul's to optimize metadata across the major video sharing sites. 32. Track viewership. 33. Advertise with video via rich search ads with Google/Yahoo and YouTube promoted videos. 34. Make sure your videos live on your domain and use 3rd parties for distribution purposes. 35. Stay on top of technology changes and new standards. |
10.07.2009
Pay-Per-Click Summits Google AdWords Microsoft adCenter Yahoo Search Marketing conference
:: Pay Per Click Summit Chicago :: | ||
Dear Pay-Per-Click Advertiser, The Early Bird registration deadline for the Pay-Per-Click Summit in Chicago has been extended and now expires on October 15th. Register now or you'll miss out on:
By attending the Pay-Per-Click Summits this year, you'll get in on the most comprehensive event available for pay-per-click advertisers. Get up-to-speed on the latest trends and how to apply them – whether you're new to pay-per-click advertising or experienced … a small organization or major brand advertiser … B2B or B2C. Make plans now to join us for two days packed with panels, keynotes, Q & A sessions and workshops, plus: 20 sessions covering today's Hottest Topics:
2 focused tracks allow you to customize your experience. Pick one specific track or choose the individual sessions that meet your needs:
Direct access to speakers who are industry leaders:
Two Comprehensive "How To" Resource Manuals - one for each day of the summit covering all the workshop content, tips and best practices Exclusive Case Studies - describe the successes, failures and lessons learned of practitioners from real B2B and B2C operations Networking - with industry experts and colleagues who speak your language and share your problems. Solution Providers – meet and discuss your unique challenges with leading search engine vendors in a no-pressure environment See you in Chicago, November 4 & 5! Sincerely, Mary O'Brien | ||
Should You Attend? The answer is yes if you are a: Webmaster Website Owner Web Marketer Search Engine Marketer Internet Consultant or Strategist CEO, CMO or Marketing Executive Brand Manager Ad Executive AM or AE Media Director, Buyer, Planner Product Manager Solution Provider Creative Director Etailer or Retailer Learn all about: Google AdWords Microsoft Bing Yahoo ... and all the smaller engines! | ||
Other Locations | ||
This is the last PPC Summit in 2009 For full details about all events please visit the website at: | ||
Want to get your name in front of 150+ active motivated PPC Advertisers? Call 1.800.507.2958. ext. 706, | ||
Target your online sales to local audiences
Get your business listed locally Local Directory listings are a great way to get your site additional visibility on local top engines and directories. By having your site listed you can: | |
Manage all of your listings from one central interface. | |
Submit once your information and know with confidence that your site will be listed. | |
Top Search Engines, Portals, Online Yellow Pages, Navigation Systems and Directories will receive your listing in a timely fashion. | |
By targeting your preferred geographical area, you gain access to a larger buying audience. | |
Free access to Local Business Pages. |
customers think?
You might not think that a haunted attraction would benefit from search engine optimization, but considering how young and plugged in my target audience is, Submitnet gives me the competitive advantage when it counts. Whether soliciting actors for an army of zombies or seeking customers to keep my attraction growing bigger and better each year, Submitnet's SEO services (like SEO Local), really helps me stay top of mind by being top of search results. Thanks guys!!
Dave Helfrey
As the world becomes more instrumented, intelligent, and interconnected
| ||||||
As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help you deliver a new kind of infrastructure. One that helps you reduce costs, manage risks and improve service. A dynamic infrastructure - designed for a smarter planet. In this special 45-minute Webcast, you'll hear from IBM Executives and clients about a host of new offerings that deliver and support a dynamic infrastructure:
Register today and receive a complimentary e-kit of insightful white papers, analyst reports, and videos about the benefits of a dynamic infrastructure. |
New Marketing Strategies for Lead Generation
New Marketing Strategies for Lead Generation HubSpot Inbound Marketing |
Free Internet Marketing Kit from HubSpot Ten years ago companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in search engines, the blogosphere, and social media. In order to remain competitive, businesses need to be found online. Get Found Online
|
10.06.2009
Payments Systems for Hostels and Hotels World Booking
Accept credit card payments directly from your guests and customers. Instant World Booking offers a payment service for hotels that is unique among other global providers. Everything you need to begin accepting payments by credit card is right here. Collect payments from your customers for any travel related cost. Accept credit cards for hotel rooms, meals, activities, or any other travel or lodging service you provide.
IWB Payments - What is it?
IWB Payments is a credit card payment system that enables you to charge your customers directly. This service is separate from our online reservation service, and you can use IWB Payments to accept credit cards even if you don't always accept online reservations.
IWB Payments is a unique payment system offered only by Instant World Booking. It is unlike any service offered by competitors. How? You can accept credit card payments for any travel-related service, including rooms, meals, activities, etc. Charge customers up front as a deposit or as a final payment. Timing does not matter. For cancellations and no-shows (when your guest fails to arrive), you can now collect a cancellation fee according to your policy.
IWB Payments even allows you to charge your customers for reservations originating from other sources. Consider this: Even if a reservation was confirmed from another service, like HostelWorld or BedandBreakfast com, you can charge your guests here for the reservation and related travel costs. No other provider offers such convenience, which is so important to your guests.
Easier and Cheaper than Merchant Services
IWB Payments is easier to access and get started than typical merchant services accounts or electronic payment systems. When you use IWB Payments, Instant World Booking handles all the collections and processing. Our service has now boundaries. Regardless of your region or location, you can now access convenient credit card payments for your guests without the hassle and cost of establishing your own merchant account. Merchant services and credit card processing can add fragmented costs that add up quickly for your travel business. With IWB Payments, avoid these costs:
No merchant accounts
No payment gateway
No bank or credit applications
No credit card processors
Eliminating the need to maintain your own costly credit card processing, IWB Payments offers a smart solution starting at a total cost of only 6.9% - 7.9% of charge volume. Our solution offers substantial convenience for you and your customers, and in most cases is much cheaper than the aggregated cost of maintaining your own credit card processing. When considering that Instant World Booking handles additional tasks such as online integration, confirmations, and even dispute resolution (you never have the inconvenience of resolving credit card disputes) IWB Payments offers the best value.
How IWB Payments works
There are 2 convenient ways to use our payment service, 1) IWB Reservation Payments and 2) Payment Virtual Terminal.
IWB Reservation Payments is for reservations already booked through Instant World Booking. Set up your property to automatically collect payments for IWB reservations. Collect final payments and even cancellation or no-show fees (when your guest fails to arrive) on reservations. The nice part about this feature is that you set it once, and then we automatically collect final balances from your guests on all IWB reservations. We collect prior to guest arrival, so you are assured of payment. To begin using this feature, simply log in to your listing and proceed to the "IWB Payments" page. Follow the instructions on your screen for setting up IWB Reservation Payments. It's that simple. To collect a cancellation fee from your guest, simply follow the same login steps and select the reservation ID you wish to collect for.
Payment Virtual Terminal is used when you wish to charge your guest's credit card manually. Use Virtual Terminal for any travel-related costs you want to collect. Just enter the payments directly into our system. This is a great service when you wish to offer your customers the convenience of paying by credit card. Collect deposits or balances for rooms, meals, activities, etc. Even collect from your customers if they originally reserved through other sources (for example, another online reservation service like HostelWorld or BedandBreakfast com). Even collect for cancellation or no-show fees (when your guest fails to arrive). To begin using this feature, simply log in to your listing and proceed to the "IWB Payments" page. Then click "Start Virtual Terminal" to begin. Follow the instructions on your screen. It's that simple.
Get Started - To get started, list your hotel with Instant World Booking. If you are already listed, log in and proceed to the "IWB Payments" page. Follow the instructions on your screen to get started accepting payments by credit card from your guests. You can begin accepting payments from your customers in as little as 24 hours. IWB Payments can enhance the convenience of collecting from your customers, and may be better for your business than other payment systems or merchant services.
Fine for Free or payments comments on blogs or websites
The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on "bloggers" and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. The word is that bloggers can be fined up to $11,000 per post for not disclosing.
Have you ever mentioned a free product you received online and not disclosed it? Comment here.
The reasoning behind the guidelines seems noble enough - provide transparency and keep consumers safe from hokey information. However, the concept of the government dictating how this happens does not sit well with a lot of people. The revisions (which can be found in this 81 page document [pdf], should you care to peruse them [they start around page 55]) have ruffled quite a few feathers and the conversation has become one about free speech.
Well-known author/editor/publisher Jeff Jarvis makes a really good point. He says the FTC assumes that the Internet is a medium. "It's not. It's a place where people talk. Most people who blog, as Pew found in a survey a few years ago, don't think they are doing anything remotely connected to journalism. I imagine that virtually no one on Facebook thinks they're making media. They're connecting. They're talking," he says. "So for the FTC to go after bloggers and social media – as they explicitly do – is the same as sending a government goon into Denny's to listen to the conversations in the corner booth and demand that you disclose that your Uncle Vinnie owns the pizzeria whose product you just endorsed."
It's not hard to find echoes of Jarvis's sentiment all over the web. Although, I don't believe I've seen it as eloquently put as with the Denny's analogy. Still, not everyone sees the FTC regulations as a bad thing. In fact, Google's Matt Cutts stepped into the conversation with Jeff Jarvis, expressing a bit more enthusiasm for the guidelines.
"As a Google engineer who has seen the damage done by fake blogs, sock puppets, and endless scams on the internet, I'm happy to take the opposite position: I think the FTC guidelines will make the web more useful and more trustworthy for consumers," he says. "Consumers don't want to be shilled and they don't want payola; they want a web that they can trust. The FTC guidelines just say that material connections should be disclosed. From having dealt with these issues over several years, I believe that will be a good thing for the web."
Commenters essentially tell Matt the whole thing would smell a lot better if he were the one regulating it. The reasoning for this is that Matt is involved with the industry. He is not a government worker that has been one his whole life. He's been in the field. He knows the score. The argument coming from most of the opposition is not about the fundamental principle of making content more trustworthy for consumers. At the root of it, it appears that people are much more concerned about a government body of regulators who aren't necessarily involved with online content production telling them how it is, when there are many, many questions about what falls under the criteria.
A number of these questions are nicely placed in an " open letter to the FTC" from Ron Hogan at MediaBistro's GalleyCat. Here are a few of them:
- If an unpaid blogger at the Huffington Post "endorses" a consumer product without meeting the FTC guidelines for disclosure of "material connections" to the makers of that consumer product, who's liable: the blogger or the Huffington Post?
- If a blogger prints out a series of blog posts and distributes those printed copies, is he now the publisher of a newspaper or magazine? If so, the Village Voice is distributed for free, so can a blogger/publisher distribute his newspaper or magazine for free, too?
- What if a blogger confines herself to stating demonstrably proven facts about a book, its author, its contents, and the matter of its publication? Does the FTC consider that an endorsement? What if she confines herself to stating such facts and includes links to an ecommerce site? Has her writing somehow been transformed from a statement of fact to an endorsement?
There are plenty more where that came from. The list goes on. You can probably think of a few yourself. It may be hard for the guidelines to be enforced. The FTC does acknowledge that its guidelines aren't exactly the law themselves. The FTC says:
The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.
It should also be noted that the rules presumably apply to publications beyond bloggers and social media users, but for some reason it appears that "bloggers" are the ones with whom the FTC had on its collective mind when drafting these guidelines. You have to wonder if they are able to come up with a definition for "blogging" (others have had trouble in the past. Even those directly involved in the online content industry). The rules are scheduled to take effect on December 1st.
10.05.2009
Fire Fox share Mac browser tracking tips
Net Market Share
|
Partner Focus - EVO Media Group
|
HitsLink - Tips and Tricks
|
Dataa Storage event High Performance Data Protection
| ||||||
You need to be prepared for every contingency and meet your service-level agreements. You need to deal with ever increasing data - amid ever decreasing resources to handle it. And you need to do this all with an IT budget that just ain't what it used to be. What you need most are the cost-cutting ways we can show you that reconcile these conflicting requirements for your enterprise. Join us at this timely eSeminar and discover:
|
Keys for Success in the Midmarket
| ||||||
During these difficult economic times, as a midsize company you're even more challenged to find powerful yet affordable solutions designed and priced specifically for you. Join us and other midsize companies from all over the world for a very special virtual event where we'll discuss the challenges you face and success strategies. Our rich program agenda is packed with presentations from high-profile speakers and successful entrepreneurs, and live chats and product demonstrations. You'll also hear keynote Michael Furdyk, co-founder and director of technology for TakingITGlobal, share his own personal story of winning in this marketplace. Please join us to find out how you too can ensure success. IBM Tivoli Foundations Agenda 11:00 am - 11:40 am Keynote Presentation: Michael Furdyk, Co-Founder and Technology Director for Taking ITGlobal, with an introduction by Al Zollar, General Manager, IBM Tivoli Location: Auditorium 11:40 am - 12:00 pm Presentation: Al Zollar, General Manager, IBM Tivoli Location: Auditorium 12:00 pm - 12:30 pm Demos and Live Chats with Product Experts Location: Tivoli Foundations Solution Booths 12:30 - 1:00 pm Presentation: John Cohn, Chief Scientist of Design Automation, IBM Fellow Location: Auditorium 1:00 pm - 1:30 pm Demos and Live chats with Tivoli Foundations Product Experts Location: Tivoli Foundations Solution Booths 1:30 pm - 2:00 pm Presentation: Sandy Carter, Vice President, IBM Software Group Channels Location: Auditorium |
9 Proven Techniques to Double Your Sales
"The Edge of Success" reveals all the secrets. And right now you can download a copy... absolutely free! Inside this valuable book, you will learn:
Yes, I want to download this powerful book for FREE! Take the time to download this free book today, and see what it can do for you and your business! Sincerely, Clate Mask President, Infusionsoft |
10.03.2009
How our marketing team allocates resources to blogging
| |||||||||
| |||||||||
| |||||||||
Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization; the company offers businesses an innovative solution for lead generation, customer acquisition and humanizing their marketing. |
10.02.2009
trainning videos marketing internet news tips in e-commerce
Internet Marketing Videos trainning Advertising Social Media
|
Bachelors Degree Online in Internet Marketing
Internet Marketing Bachelor's Degree Program Learn how to use new methods of advertising to drive the best traffic to your website with a Bachelor's Degree in Internet Marketing from Full Sail University. Learn More About This Online Bachelor's Degree Our Internet Marketing program applies traditional business management and branding concepts to the latest media trends, giving you an understanding of web design, web interface and usability, scripting languages, and more. Potential careers include: - Associate SEO Marketer - E-Commerce Planning - E-Commerce Analyst - Pay-Per-Click Search Marketing Coordinator - Web Content Developer - Online Store Publishing Traffic Manager - Director of Marketing - Web Analytics Analyst |
About Full Sail Over the past 30 years, Full Sail University has built a reputation as one of the premier media arts colleges in the world, with more than 30,000 graduates. Based in Winter Park, Florida, Full Sail offers master's, bachelor's, and associate's degrees. |
How Bing can be better if cant find inside microsoft site
How Bing can be better if cant find inside microsoft site !!!!! I tryed and I cant find a microsoft mouse driver on bing and I got exactly URL on googl. Which URL? microsoft support site !!! Bing & Ping: An Easier Way to Share Information? |
They've spent millions on ad campaigns, made a landmark deal with Yahoo to power its search and PPC ads, and have lured a bunch of big-name companies to participate in their Bing Shopping "Cash Back" program.
Bing & Ping is still in beta, but will get rolled out in full sometime in the next couple of months. It will allow searchers to click on a button right under a given search result and instantly share that information with other people via Facebook, Twitter, or email.
For example, say you own an Italian restaurant in Chicago...
When someone searches for "Italian restaurants Chicago" in Bing, when your site appears as one of the first listings, the searcher can easily send your website to his dinner companions, so they can decide if it's where they want to eat.
Or maybe you sell an eBook teaching people how to get their picky toddlers to eat their vegetables. When a frazzled mom finds your site through Bing and likes the information you offer, chances are good she'll forward your site to all of her friends who are in the same boat.
Microsoft is banking on the idea that if it's easier for searchers to share information with their friends, they'll use Bing more often. If so, that means a good ranking with Bing will soon be sending a lot more visitors your way.
That way, more people can see what you offer and share it with their friends and family.
Have you tried Bing yet? Do you think it poses a significant threat to Google or is it the proverbial mouse going up against an elephant?
10.01.2009
Success Designed & priced growing business
|
Retweeting content viral promotion traffic
Shéa Bennett, who writes the blog Twittercism, has come up with an obvious, but no so obvious equation for retweet optimization. The concept itself is obvious, the equation itself - not as much. The concept is this: consider Twitter's 140-character limit, consider your user name, and consider how many characters you need to leave free.
MyFax Internet Faxing.
Anywhere your business takes you.
Get Your Free Trial Now
"When sharing links and content, I always ensure I leave a minimum of 12 characters at the end of each and every tweet," says Bennett. "This is a great habit to adopt. Otherwise, those wanting to retweet you are forced to edit your submissions so that they can give the proper credit. Because f this extra work, many times, they simply won't bother retweeting you at all."
Originally, Bennett's equation was:
Your Number = length of username + five characters
That was based on a retweet looking something like this:
RT_@Sheamus_The original tweet goes in here...
The five characters in the equation come from the "R," the "T," the "@," and the two spaces (represented above by underscores).
12 is Bennett's number. At least it was. He had to change it to 15, because "RT" isn't the only way people retweet. Sometimes they use "via" with parentheses around "via @username". Upon realization of this, Bennett added 3 to the equation.
Bennett's equation is now:
Your Number = length of username + eight characters
It is an interesting system to go by, and perhaps a helpful equation, but the larger point of the equation is the real takeaway. If you want to increase your chances of getting retweets, you should be sure you're leaving room for readers to do it easily. It's a usability thing. It's a simple concept that could end up greatly increasing your traffic. Don't forget to consider any links as added characters.
Web 2.0 Expo New York Social Media Strategy & Business
|